5 - Gillman Barracks (field trip)

on tutorial week, we have a replacement class which is field trip to Gillman Barracks. there are a lot of different galleries. i went to around 4 or 5 galleries there because a lot of galleries that close on that day also. from that place, i can learn something trends that all their galleries are minimalist, clean, simple and sophisticated looks. the place is very comfortable and wide. mostly, the galleries are all about painting. but the way that they put the paintings in a room is quite nice and every gallery has their own comfortable and feel. Gillman Barracks also has some kind of installation arts outside the gallery. so there are some variety that they use. not all they put into the gallery but some are displayed outside the gallery also like in the middle when u walk to one gallery to another gallery u must see some of these stuffs.

here are some of photos that i took when i was in Gillman Barracks.

 

4 - Baby Boomers vs Millennials

here are some of the difference in buying behaviors between baby boomers and millennials.

1. baby boomers :
• age more than 60
• want to see or touch before buying
• leading in disposable wealth
• not really shop online
• not really shop on their mobile phone
• prefer to shop in store
• use a shopping list
• named the product price as the most important feature
• they want convenience
• confident shoppers
2. millennials :
• age under 30
• want to use technology
• leading in progressive trends
• they shop online
• shop on their mobile phone
• not necessary to shop in store
• prefer to work in teams
• not influenced at all by advertising
• value authenticity as more important than content
• social media is number one for shopping information
• sensitive to price
• gift cards are believed to be safest for online shopping
• embrace loyalty program

3 - library

this week i have been reading some books about forecasting fashion.

the first book is 'Fashion Forecasting' by Evelyn B. Brannon. this books talk about :

• dimension of the color story
• sales time
• development stage
• introduction stage
• market development stage
• exploitation stage
• maturity stage
• saturation stage
• decline stage

the second book title is 'Fashion Forecasting' also by Rita Perna. this book talks about fashion forecasting process. fashion forecasting process starts with research. some of the research are :
1. primary sources
2. secondary sources
3. tertiary sources
4. tracking sales
5. competition
6. demographics
7. values and lifestyles
8. developing the eye
9. publications
10. forecast services
11. a plethora of influences
12. observation posts
13. the new technology
14. fashions and involvement
15. new uses of products
16. old neighborhoods
17. related industries
18. networking

2 - The Diffusion of Innovation Curve

Second week studying forecasting fashion we learnt about the diffusion of innovation curve. we present about this curve based on The Trend Forecasters Hand Book. this curve was first noted by a lawyer and judge, Jean Gabriel de Tarde in nineteenth century. this curve is actually explain how an idea or product gains momentum and diffuses through a specific population or social system. below is the curve.

Class activity :
in class we have some small activity which is guess a theme of these images below :

key characteristic of the trend are :

• Simple low key living
• Organic
• Living within one's mean
• Happy with lesser things
• Becoming carbon aware
• Becoming disenchanted about 'bling'