Second week studying forecasting fashion we learnt about the diffusion of innovation curve. we present about this curve based on The Trend Forecasters Hand Book. this curve was first noted by a lawyer and judge, Jean Gabriel de Tarde in nineteenth century. this curve is actually explain how an idea or product gains momentum and diffuses through a specific population or social system. below is the curve.
in class we have some small activity which is guess a theme of these images below :
key characteristic of the trend are :
- Simple low key living
- Organic
- Living within one's mean
- Happy with lesser things
- Becoming carbon aware
- Becoming disenchanted about 'bling'
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