4 - Baby Boomers vs Millennials

here are some of the difference in buying behaviors between baby boomers and millennials.

1. baby boomers :
• age more than 60
• want to see or touch before buying
• leading in disposable wealth
• not really shop online
• not really shop on their mobile phone
• prefer to shop in store
• use a shopping list
• named the product price as the most important feature
• they want convenience
• confident shoppers
2. millennials :
• age under 30
• want to use technology
• leading in progressive trends
• they shop online
• shop on their mobile phone
• not necessary to shop in store
• prefer to work in teams
• not influenced at all by advertising
• value authenticity as more important than content
• social media is number one for shopping information
• sensitive to price
• gift cards are believed to be safest for online shopping
• embrace loyalty program