3 - library

this week i have been reading some books about forecasting fashion.

the first book is 'Fashion Forecasting' by Evelyn B. Brannon. this books talk about :

• dimension of the color story
• sales time
• development stage
• introduction stage
• market development stage
• exploitation stage
• maturity stage
• saturation stage
• decline stage

the second book title is 'Fashion Forecasting' also by Rita Perna. this book talks about fashion forecasting process. fashion forecasting process starts with research. some of the research are :
1. primary sources
2. secondary sources
3. tertiary sources
4. tracking sales
5. competition
6. demographics
7. values and lifestyles
8. developing the eye
9. publications
10. forecast services
11. a plethora of influences
12. observation posts
13. the new technology
14. fashions and involvement
15. new uses of products
16. old neighborhoods
17. related industries
18. networking